How Living in Marseille Made Me Fall in Love with Camembert – and Turn It Into Socks

When I moved to Marseille for six months, I didn’t expect cheese to take over my life. Honestly, I hadn’t really eaten Camembert before. It was just cheese, right? Wrong. In France, cheese is basically a lifestyle. I remember my first Camembert picnic: sitting on a blanket in the park, sun on my face, a…

TikTok street videos got SEIK viral: best learnings from making it in 10+ languages

At SEIK, our mission has always been simple: bring more adventure, inspiration and unexpected joy into people’s everyday lives. A few years ago, we realised that the best way to do that was not behind a desk, but out on the streets – face to face with real people. That decision marked the beginning of…

How SEIK founder Rudolf ate smelliest Swedish fish Surströmming. Did he vomit or not?

So here’s the thing. For years, SEIK has been selling these crazy surströmming socks – socks in a tin that look like the famous Swedish fermented herring. They’ve been a bestseller in a lot of countries, especially Finland, and people love them because they’re funny, weird, and totally harmless.But there was one problem: Rudolf, the…

From Classroom to across the Europe: The Rise of SEIK, Estonia’s Inspirational Success Story

What began almost as a schoolyard idea has grown into a thriving Europe-wide venture. SEIK, now an internationally recognised creative publishing and design company, started in 2011 as a student project when its founder was just 13 years old. Today, its products bring joy and inspiration to communities in 15 countries across Europe, making SEIK…

Discover the Charm of Málaga – Now in SEIK’s Sardine Socks in a Can!

When we first visited Málaga, we were captivated by the city’s vibrant streets, historic charm, and its world-famous grilled sardines. It was during this trip that an idea sparked: what if we could capture a piece of Málaga’s unique culture and craft it into a fun, wearable gift? While exploring local boutiques, we met the…

Seik partner: Janis Roze

Publisher SEIK and JANIS ROZE have been working together for a long time. JĀNIS ROZE stores throughout Latvia sell a variety of SEIK gift products, books, water bottles/thermoses, mugs, and other products. These products are especially popular during the holiday season, when shoppers are looking for gifts for their loved ones. Excellent sales results have…