SEIK x Apollo Book Store: They listen, innovate and came up with bestsellers

That’s, why has been SEIK one of the biggest suppliers of gift books and products in Apollo stores.

We have been collaborating with SEIK now for over 9 years. First, they started with Happy Calendar and we were glad to support the students’ project. Now on they have been growing year after year and are constantly giving out new products, that inspire our customers. They double the revenue year over year and SEIK products are constantly on the list of bestsellers of our bookstore.

We love, that SEIK is thinking together with us. We have had discussions and we have been told, that it is quite hard to find gifts for men. They listened to us and came up with a completely out-of-box idea, that has been for the past 2 years bestseller in Christmas time. They put socks into a can. The Skyline of Tallinn has been called a sprat skyline for a long, so they made Tallinn Sprat Tin Can Socks.

First it was planned to be a souvenir product but we were also amazed, at how many locals bought it as a gift for fathers day, birthday or Christmas.