Saying the Things That Matter: A Book That Gave Them the Chance to Say ‘I Love You’ Before It Was Too Late

Sometimes, the simplest gestures carry the deepest meaning. One family recently shared a story with us that perfectly illustrates this – and reminds us all of the power of expressing love while we still can.

Last year, a woman and her siblings planned to gift their parents SEIK’s 100 Things I Love About Dad for Christmas. They bought the books, but before they could fill them in, the holidays arrived. They decided to wait for another occasion. Then summer brought devastating news: their father was diagnosed with lung cancer. After a long treatment, he returned home, and the family realised Father’s Day was approaching.

This time, they completed the book fully, taking care to write every message and memory they wanted their father to know. On the front page, a simple message: “We love you very much!” When the father read the book that evening, he was deeply moved. By the next morning, he had passed away.

The family later shared: “I’m sincerely grateful we were able to tell him everything thanks to this book. Hold your loved ones close, and don’t hesitate to tell them why you love them – the next moment may never come.”

100 Things I Love About Dad is part of SEIK’s larger 100 Things I Love About You series, designed to give people a simple, meaningful way to express what they feel – whether it’s about a parent, a partner, or a friend. These books aren’t just keepsakes; they are opportunities to make sure the people who matter most hear the words we sometimes leave unsaid.

In a world that moves quickly, this story is a gentle but urgent reminder: tell your loved ones you care today. You never know if tomorrow will be too late.

We listen, innovate, and work for you
Our goal is to inspire happiness. Our product development begins in collaboration with our retailers. We listen to your needs, gather local stories and legends, and innovate by finding fresh ways to present stories through creative packaging and simple design. We aim to be long-term partners for our retailers.
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What would life be like without adventure?

Our journey began when we were 8th-grade students publishing a Happy Calendar. We noticed that people around us weren’t as happy as they could be. Uncertain if it was the grey, dark winter or something else, we decided to take action. We created a calendar with daily challenges like "Hug," "Smile," or "Drink milk." These simple activities bring joy every day. In our first year, we released 1,000 calendars that sold out within weeks, inspiring us to continue.

Five years later, we rebranded as SEIK Publisher and expanded our reach across the Nordics, Central Europe, and beyond. Our goal remains the same: to inspire people, offer adventure, and spread happiness. Over the years, we’ve launched more than 1,000 products in 15+ languages.

Today, we’re still a small team of young, creative individuals, constantly seeking fresh ideas to inspire you.

Rudolf-Gustav Hanni / Founder of SEIK Publisher

Unique Story, Minimalistic Design, and Practicality Make Bestsellers

Our products are bestsellers year-round—from Valentine’s Day to Back to School to Christmas. Discover our top sellers.

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Our values

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Discover our latest creations, crafted in collaboration with our retailers. Be the first to explore our new bestsellers.

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New
9.67 + VAT 24% Retails at 11.99
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New
14.51 + VAT 24% Retails at 17.99
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9.67 + VAT 24% Retails at 11.99
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Local in Every Market

We partner with handpicked local stores across Europe

We collaborate with innovative bookstores, supermarkets, gift shops, design stores, souvenir shops, and museums. Some of our products even appear on ferries or in fish stores. Our bestselling products are available in 15 different European languages, and we work with local designers to tell the story of each region. For every region, we have a local online store, social media presence, collaborations with local influencers, and dedicated customer support. Our international team includes members from every country, ready to assist with any inquiry.
Every day, we strive to bring our vision to life, spreading happiness and adventure worldwide.

200+

shops & retailers across Europe

2000+

different products

15

different languages

95%

same day dispatch

Independent Design, Souvenir & Gift Stores

Convenient online ordering
Marketing materials for social media
High discounts for bulk orders
Free delivery for small orders

 

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Bookstores, Supermarkets & Chain Stores

Extensive retail experience
Custom product designs & developments
Seasonal stands and displays
Attractive pricing and terms
Personal account manager

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Marketplaces, Online Stores & Dropshipping

Marketing support with images & texts
XML product feed
Fast delivery directly to customers
Integrations with major portals

 

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Visit Us Virtually & See How We Inspire Customers

Hundreds of packages are carefully packed and shipped every day. Let's take a look at how we do it in a short 1-minute video.

We want to innovate together with you
✓ Let's design local products with unique stories
✓ Make products that customers ask for
✓ Innovate usability and packaging to keep things practical and fun
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