At the Kingiabi (Gift Help) store, we have been helping people find exciting gifts since 2002. When SEIK came at the end of 2018 to introduce Tallinn mugs, which were different from other souvenir mugs, I was not at all sure why anyone would buy them. But it’s good that they were included in the selection because when the SEIK Tallinna Sprat Tin Can Socks came, this risk paid off.

Today, SEIK is the top 4 brand in our store throughout the year, and sales are constantly growing. What I like most about the collaboration is that SEIK releases new products every month and their selection includes a suitable gift for every anniversary and recipient.

We have also released products together with SEIK. We share with them the thoughts that our customers are looking for and they develop stylish and practical products. For example, customers asked for face masks and SEIK designed and produced the masks within a few weeks.

In our store, the most successful product has been the Surströmming or Swedish Smell Fish Socks, and various goal-setting notebooks and journals are also doing well. My personal favourites are SEIK design mugs because they are a practical and memorable gift, and there is a choice for everyone.

Today, SEIK is the top 4 brand in our store throughout the year, and sales are constantly growing. What I like most about the collaboration is that SEIK releases new products every month and their selection includes a suitable gift for every anniversary and recipient.

Anneli Tamme / Kingiabi